Soon after the Japanese attack on Pearl Harbor and America’s subsequent entrance into World War II, it became apparent that voluntary conservation on the home front was not going to suffice this time around. Restrictions on imported foods, limitations on the transportation of goods due to a shortage of rubber tires, and a diversion of agricultural harvests to soldiers overseas all contributed to the U.S. government’s decision to ration certain essential items. On January 30, 1942, the Emergency Price Control Act granted the Office of Price Administration (OPA) the authority to set price limits and ration food and other commodities in order to discourage hoarding and ensure the equitable distribution of scarce resources. By the spring, Americans were unable to purchase sugar without government-issued food coupons. Vouchers for coffee were introduced in November, and by March of 1943, meat, cheese, fats, canned fish, canned milk and other processed foods were added to the list of rationed provisions.
