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This fun and fact-filled classic, fully updated, is packed with cartoons, quizzes, games, and stories about starting up a business and making money from it. A savvy brother-and-sister team, Arthur and Rose explain everything you need to know to start 20 super businesses ranging from lemonade stands to recycling: Business budgets Record keeping and filing Telephoning and e-mailing Using the Internet to find information Negotiating Putting it in writing Marketing and advertising Networking Human relations

Do you have a passion you want to turn into pay? Or maybe you are looking for a way to make some extra cash in high school? Start It Up shows teens how to turn their hobbies and talents into full-fledged businesses.Inside you’ll find comprehensive and fun information on how to• know what’s the best business for you, • pull together a company, and • sell your product and let the world know about it!Whether your business is cake baking, dog walking, website design, or house painting, Start It Up offers the A-Z on getting it going and making it successful. Also featured are quotes from other successful teen entrepreneurs who turned their dreams into dollars.

The essential guide to being smart about money and investing Blue Chip Kids: What Every Child (and Parent) Should Know About Money, Investing, and the Stock Market is a fun and easy-to-understand introduction to the world of money and investing for kids and parents. Frustrated by the lack of entertaining financial teaching materials for his 13-year-old son, this book is the result of a father's commitment to pass on one of life's most important skills. Written by David W. Bianchi--an investor and lawyer with an economics degree from Tufts University--this hands-on resource demystifies the basic principles about money matters and shows what it takes to spend, save, and invest wisely. Filled with simple examples and numerous illustrations, this easy-to-read book discusses money and investing in 100 bite-size topics. For every parent who wants their children to develop the skills to invest wisely and become responsible money managers, regular savers, and to earn money while they sleep, this book is a must-have.

To be effective, managers have to be skilled at acquiring power and using that power to persuade others to get things done. This guide offers must-know methods for commanding attention, changing minds, and influencing decision makers up and down the organizational ladder. The Harvard Business Essentials series provides comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Zeroing in on the specific skills that make great managers stand out from the pack, this comprehensive guide is both an essential primer for new managers and a valuable resource for seasoned executives. From hiring and retaining good people to motivating and developing team members, from understanding key financial statements to delegating work effectively, and from setting goals for others to managing your own career, this actionable guide walks readers through every aspect of managing ina complex business world. Filled with practical tools and tips, this essential toolkit helps managers to stay at the top of their game.

Written in a fast-paced thriller style, 'The Goal' contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints developed by the author.

A nonprofit's real-world survival guide and nitty-gritty how-tohandbook This down-to-earth book shows how to hack through thebewildering jungle of marketing options and miles-long to-do liststo clear a marketing path that's right for your organization, nomatter how understaffed or underfunded. You'll see how to shape amarketing program that starts from where you are now and grows withyour organization, using smart and savvy communications techniques,both offline and online. Combining big-picture management andstrategic decision-making with reader-friendly tips forimplementing a marketing program day in and day out, this bookprovides a simple yet powerful framework for building support foryour organization's mission and programs. Includes cost-effective strategies and proven tactics fornonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate theday-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-doinspiration for small and medium-sized nonprofit organizations,Kivi Leroux Miller is,among other things, a communicationconsultant and trainer, and president of EcoScribe Communicationsand Nonprofit Marketing Guide.com.

Explaining the language of finance and the skill of investing, this guide gives kids an early start at making their money grow. The book explains the general concept of money and demonstrates how saving works based on the concepts of simple and compound interest. Children then learn where Wall Street is located, what stocks and bonds do, and, with the help of an adult, the right way to buy or sell a stock, mutual fund, or savings bond. Dozens of projects illustrate how to balance a checkbook, read a stock table, and understand common financial terms such as inflation, recession, and the Federal Reserve Board. This updated edition details the current financial environment, including what is meant by a global economy, economic clues for recovery, and a special section on what mortgages are and how they work. Updated resources for further information online are also included.

Get ready to meet some amazing entrepreneurial superstars who are living their dreams and making a big difference doing it. They've shared their stories to inspire you, teach you, and show you that your own opportunities are endless. How did they discover their passion? What were their first steps to building their business? Who supported them along the way? Why do they all choose to give back to their community? In this book you'll learn the key principles that catapulted each of these incredible young entrepreneurs to success and how these same principles will lead you to a life of ultimate fulfillment.

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

With advice and tools for improving a wide array of communication skills--from delivering an effective presentation to drafting proposals to the effective use of e-mail--Business Communication helps managers deliver information effectively.

Ben Mezrich, author of the New York Times bestseller Bringing Down the House, returns with an astonishing story of Ivy League hedge-fund cowboys, high stakes, and the Asian underworld. John Malcolm was the ultimate gunslinger in the Wild East, prepared to take on any level of risk in making mind-boggling sums of money. He and his friends were hedge-fund cowboys, living life on the adrenaline-, sex-, and drugs-fueled edge—kids running billion-dollar portfolios, trading information in the back rooms of high-class brothels and at VIP tables in nightclubs across the Far East. Malcolm and his Ivy League-schooled twenty-something colleagues, with their warped sense of morality, created their own economic theory that would culminate in a single deal the likes of which had never been seen before—or since. Ugly Americans is a story of extremes, charged with wealth, nerve, excess, and glamour. A real-life mixture of Liar's Poker and Wall Street, brimming with intense action, romance, underground sex, vivid locales, and exotic characters, Ugly Americans is the untold true story that rocked the financial community.

Sit down. Breathe deep. This is the last business book you will ever need. For in these pages, Stanley Bing solves the ultimate problem of your working life: How to manage the boss. The technique is simple . . . as simple as throwing an elephant. All it takes is the proper state of mind, a step-by-step plan, and a great leap of faith. This humble guide provides all these and more. It is Zen that enables one to take an object of enormous weight and size and mold it in one's grasp like a ball of Silly Putty. For senior management, in truth, is the silliest putty of them all. This comprehensive course walks budding business bodhisattvas through basic skills needed to provide the simple elephant handling that makes everyday life possible, including but not limited to the primary task of following along after the elephant with a little broom and dustpan. Serious students will then move to intermediate steps, from Polishing the Elephant's Tusks to Hiding from the Elephant When It Has Been Drinking and Feels Quite Nasty. Beyond this level lies the land of the practiced Zen masters, culminating in the ability to leverage and then throw the now-weightless elephant--and even play catch with it at corporate retreats. If What Would Machiavelli Would Do? was the meanest business book since the Renaissance, Throwing the Elephant provides the yang to that yin. Because sometimes you've got to be selfless, compassionate, and completely empty to get the job done. Stanley Bing is a columnist for Fortune magazine and the author of What Would Machiavelli Do? and Lloyd: What Happened, a novel. By day, he works for a gigantic multinational conglomerate whose identity is one of the worst-kept secrets in business.

PERSONAL FINANCE offers a practical, reader-friendly introduction to personal financial management. Using a structured, step-by-step approach, this market-leading text helps users learn how to save and invest, manage student loans, file taxes, decrease credit card debt, and plan for the future. Real-life scenarios, covering a wide range of financial challenges, enable users to appreciate the relevance of key concepts, and useful advice from personal finance experts helps them apply those concepts in their own lives. Many math-based examples also clearly illustrate the critical importance of achieving long-term financial goals through investing. Building on the success of previous editions, the new Eleventh Edition continues to engage and focus attention on the critical concepts needed to succeed in the classroom and to manage finances wisely for a lifetime.

Being a young adult comes with many exciting milestones: driver's license, first job, prom, graduation, voting, and financial independence. Your first step in the world of banking is to get a checking account. When you open your first account, you need to consider many factors. Finding an account that fits your style and preferences is vital. Second, you want to build yourself some semblance of a back-up fund. Learn about these critical items, and much more, in Steven Tylor O'Connor's indispensable guide to finances for teens.

Advertisers are well-known for targeting teenagers and have a firm reason for doing so: Teenagers spent close to $190 billion in 2006, and that figure is expected to jump to approximately $209 billion by 2011. It seems quite obvious that teenagers know how to spend money, but do they know how to save? Personal financial planning is the process of establishing your own financial goals and finding a way to reach them. It is an ongoing process that involves examining all existing resources, developing a plan to use them, and systematically implementing the plan to achieve your goals. While teenagers yield immense spending power, many lack the financial knowledge necessary to manage their money wisely. This is a reliable and relevant source of financial information in which teenagers will find a wealth of useful information. In this new book, you will learn how to get and manage credit, how to make and stick to a budget, how to save for college, how to determine your needs versus your wants, how to pay for a car, how to finance college, how to manage risk, how to open a bank account, how to write a check, how to balance a chequebook, how to avoid the pressures of consumerism, and how to avoid financial mistakes. You will also learn about investment options, taxes, checks, debit cards, credit cards, and basic budget tips. This book is filled with helpful suggestions from financial and family counsellors, and you will discover creative ways to get a jumpstart on your financial future and use money responsibly. Even if you have had a few missteps along the way, you will be able to learn from your mistakes and get on the path to financial well-being.

Updated with new illustrations showing new-issue currency, new information, and several new features, this popular title for older boys and girls tells the story of money. How and where is it printed? What do all those long numbers and special letters on currency mean? How are the newly designed bills improvements over the old ones? How can banks afford to pay interest? Here too are questions and answers that have special meaning for kids. For example, how can boys and girls find savings programs designed especially for them? How can they establish their own bank account, write checks, and use an ATM card? How can kids learn about stocks--and even start to invest their own money? The author offers ideas on how kids can earn, save, budget, and invest money of their own. She also presents puzzles and games that focus on the theme of money. The book’s fascinating text is supplemented with two-color diagrams and illustrations on nearly every page. (Ages 8 and older)

From the personal-finance duo Fortune magazine called "funny, smart, cynical, [and] opinionated" comes savvy financial advice for today's street-smart young investors. The Motley Fool has made investing fun and easy for millions of people. Now, it custom designs its wit and wisdom for today's money-savvy teens. The Motley Fool Investment Guide for Teens helps teens stand out from the ho-hum mutual-fund crowd, build a portfolio of stocks they can actually care about, and take advantage of the investor's best friend-time-to watch their profits multiply. Strike a blow for financial independence. The Fool shows you how to: · Question authority when it comes to managing your money · Save cash (for investing, for college...and, yes, even for having fun!) · Dodge the spending and saving pitfalls that trap so many adults · Get started investing-online and off-with just a few dollars · Discover up-and-coming businesses that could become future blue chips Warning: this is not your parents' money guide! From identifying companies that are both cool and profitable to building a portfolio that makes tracking investments exciting, The Motley Fool Investment Guide for Teens shows young investors the way to financial freedom.

This book provides a clear and accessible roadmap for understanding the financial realities of today, what tools are available, and when and how they should be used. The book also addresses the mindset that young people must develop in order to make using these tools a part of their every day financial decisions. Following these guidelines can help lead to the development of positive money management habits based on a solid understanding of the basic concepts that shape today's financial world.

No Credit? Bad Credit? Average Credit? Just Want To Learn About Finance? Well, congratulations because you have found the right book. Not even the table of contents can show all the lessons contained within this book meant to help consumers fight all types of financial problems just as Danny Singh fights for his mother including avoiding a foreclosure, reclaiming a repossessed car, fixing credit, avoiding deceptive loans as well as checking accounts filled with fees, and getting denied credit applications approved. In response to the student loans crisis looming in America and as a community college student himself, Danny advocates going to a community or state college and doing the maximum number of classes is the best financial decision that can be made versus getting into $100,000 of debt. Without needing bogus and expensive credit repair agencies, Danny will emphasize the most effective debt repayment plans and methods to save money on everyday purchases allowing for consumers to be debt free in months instead of years. Besides student loan debt, Danny expresses credit unions are the solution for consumers to effectively pay off any type of debt such as credit cards, auto loans, and mortgages. Being free of debt will cause their insurance premiums to decrease and increase their chances of better employment. In addition, consumers will be able to enjoy lives free of bankruptcy. Saving for retirement and other financial goals will be a breeze. Despite the financial conditions of a consumer or the economy, perfect credit is never impossible and Danny proves this in Finance 101: The Whiz Kid's Perfect Credit Guide! If the knowledge in this book does not boost your credit scores and bank account balances then feel free to return or sell it. The purchase of this book is the only investment that is risk free but makes the most earnings.

Harvard Business Essentials are comprehensive, solution-oriented paperbacks for business readers of all levels of experience. Calculating and assessing the overall financial health of the business is an important part of any managerial position. From reading and deciphering financial statements, to understanding net present value, to calculating return on investment, Finance for Managers provides the fundamentals of financial literacy. Easy to use and nontechnical, this helpful guide givesmanagers the smart advice they need to increase their impact on financial planning, budgeting, and forecasting.

The high-octane thriller hailed by David Baldacci as "chilling and suspenseful" and by Nelson Demille as "one of the best novels to come out of the chaos in Iraq." Billions of dollars are missing from Iraqi banks, and journalist Luca Terracini will risk everything to discover where it is. His Iraqi-American background has made it easier for him to infiltrate the darkest corners of the war, but death of his beloved Nicola in a suicide bombing has made him reckless. In pursuit of the money, he meets UN representative Daniela Garner, who seems to know more about the heist than anyone. As Luca gets closer, his actions begin to reverberate around the world. As usual, it's all about the money: who has it, who's lost it, and who's ultimately going to pay, as clandestine agents emerge from the shadows and powerful nations seek to control information and bury secrets, no matter the cost.

Michael Lewis was fresh out of Princeton and the London School of Economics when he landed a job at Salomon Brothers, one of Wall Street's premier investment firms. During the next three years, Lewis rose from callow trainee to bond salesman, raking in millions for the firm and cashing in on a modern-day gold rush. Liar's Poker is the culmination of those heady, frenzied years--a behind-the-scenes look at a unique and turbulent time in American business. From the frat-boy camaraderie of the forty-first-floor trading room to the killer instinct that made ambitious young men gamble everything on a high-stakes game of bluffing and deception, here is Michael Lewis's knowing and hilarious insider's account of an unprecedented era of greed, gluttony, and outrageous fortune.

The multi-award-winning, widely-acclaimed mystery master Donald E. Westlake delivers a masterpiece with this brilliant, laser-sharp tale of the deadly consequences of corporate downsizing. Burke Devore is a middle-aged manager at a paper company when the cost-cutting ax falls, and he is laid off. Eighteen months later and still unemployed, he puts a new spin on his job search -- with agonizing care, Devore finds the seven men in the surrounding area who could take the job that rightfully should be his, and systematically kills them. Transforming himself from mild-mannered middle manager to ruthless murderer, he discovers skills ne never knew ne had -- and that come to him far too easily.

Tax for Teens is specifically written for teenagers. It depicts teens that have a job working after school and in the Summer. Information is provided, such as what is and what is not "income," whether to claim exemption from withholding and how that affects end-of-year filing, how to complete forms, and more. The dedicated web site contains updated forms and links, while making learning fun! This text is easy to read, includes examples, explanations, illustrations, lessons, and games to assure the user's comprehension of tax concepts.

A practical guide for teaching teens the principles of investing, this guide discusses how to invest in stocks, mutual funds, and other financial instruments. Parents are also instructed on how to help their children join the 51 million stockholders in the United States and to own assets that will make their money grow. The book promotes the idea that kids are intellectually capable of understanding investment basics. It does so by using one of the most effective tools for learning yet at our disposal -- the Internet -- to point them to sites that will help them learn all they need to know about investing. Final)y, here is a youth friendly approach that makes understanding investing easy.

Find all of the following explained in Plain-English with no technical jargon: The Accounting Equation and why it's so significant How to read and prepare financial statements How to calculate and interpret several different financial ratios The concepts and assumptions behind Generally Accepted Accounting Principles (GAAP) Preparing journal entries with debits and credits Cash method vs. accrual method Inventory and Cost of Goods Sold How to calculate depreciation and amortization expenses

Fantastic Learning Tool...Don't let this book title fool you. It is not an oversimplification of accounting and financial principles. It is, however, a serious and very effective examination of a very small but progressively complex business. There are not many books available on the market that make a complex and dry subject understandable and even fun. This book successfully does just that." -Amazon ReviewerThe Clearest Explanation Ever of the Key Accounting BasicsThe world of accounting can be intimidating. Whether you're a manager, business owner or aspiring entrepreneur, you've likely found yourself needing to know basic accounting...but baffled by complicated accounting books. What if learning accounting could be as simple and fun as running a child's lemonade stand? It can.The Accounting Game presents financial information in a format so simple and so unlike a common accounting textbook, you may forget you're learning key skills that will help you get ahead! Using the world of a child's lemonade stand to teach the basics of managing your finances, this book makes a dry subject fun and understandable. As you run your stand, you'll begin to understand and apply financial terms and concepts like assets, liabilities, earnings, inventory and notes payable, plus: --Interactive format gives you hands-on experience--Color-coded charts and worksheets help you remember key terms--Step-by-step process takes you from novice to expert with ease--Fun story format speeds retention of essential concepts--Designed to apply what you learn to the real worldThe revolutionary approach of The Accounting Game takes the difficult subjects of accounting and business finance and makes them something you can easily learn, understand, remember and use!"The game approach makes the subject matter most understandable. I highly recommend it to anyone frightened by either numbers or accountants." -John Hernandis, Director of Corporate Communications, American Greetings

Topics include how the balance sheet, income statement, and cash flow statement work together, and other accounting and financial topics.

An updated new edition of the comprehensive guide to reading and understanding financial reports Financial reports provide vital information to investors, lenders, and managers. Yet, the financial statements in a financial report seem to be written in a foreign language that only accountants can understand. This new Eighth Edition of How to Read a Financial Report breaks through that language barrier, clears away the fog, and offers a plain-English user's guide to financial reports. This updated edition features new information on the move toward separate financial and accounting reporting standards for private companies, the emergence of websites offering financial information, pending changes in the auditor's report language and what this means to investors, and requirements for XBRL tagging in reporting to the SEC, among other topics. Makes it easy to understand what financial reports really say Updated to include the latest information financial reporting standards and regulatory changes Written by an author team with a combined 50-plus years of experience in financial accounting With this new edition of How to Read a Financial Report, investors will find everything they need to fully understand the profit, cash flow, and financial condition of any business.

Celebrated columnist Stanley Bing is an anthropologist of corporate culture, a satirist of corporate greed, a comedian of the libido. In his remarkable first novel, Lloyd: What Happened, Bing gives us the last word on business in America.          Brazenly honest and wildly funny, Lloyd shows us one crucial year in the life of an upwardly mobile executive for whom pain and gain walk hand in hand. Lloyd is a pretty decent guy. He has an assortment of flaws. He's married, a little chunky, well into the mid-six figures, which sounds great but means only that he has to work harder every day just to stay where he is. He can see through the corporate veil of stupidity and brutality when  he wants to, which is not very often. He loves his wife and children and, suddenly, a senior financial officer named Mona.          Reeling toward the millennium in the era of gross, global consolidation, the corporation is on the verge of launching the most audacious transaction in the history of capitalism. They call it Moby Deal, and Lloyd is put in charge of making it all happen, a mandate he receives early one morning through the miasma of a let-me-die-now hangover. The good news is that Lloyd is perfectly suited to the task: he looks okay in a suit, can drink or eat just about anything that's put in front of him, and has a strong value system that has never stopped him from accomplishing any assigned duty.          Can Lloyd achieve Productivity? Can he get lean without being mean? Can he inspire increasingly greater numbers of people to do more for less while he himself does less for more? Can he gain the world without losing his soul? Can he keep his hands off a valued and extremely attractive associate?          Lloyd: What Happened is brilliantly and comically annotated with color bar graphs, pie charts, diagrams, and illustrated flourishes. It is the iconographic equivalent of an illuminated manuscript for the modern world, with a story that will make readers laugh out loud and cringe with recognition of every character and situation. Bing is a master storyteller and has written what is sure to be a classic of our time. From the Hardcover edition.

An engaging book that brings new relevance to the old proverb "Give and you shall receive" The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. Over the next week, Pindar introduces Joe to a series of "go-givers:" a restaurateur, a CEO, a financial adviser, a real estate broker, and the "Connector," who brought them all together. Pindar's friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving. Joe learns that changing his focus from getting to giving--putting others' interests first and continually adding value to their lives--ultimately leads to unexpected returns. Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb "Give and you shall receive."

The last forty years have seen many changes in technology, communication and the way our society interacts with one another. Radio, television, and computers have changed the way we think and how we raise our children. Today you have the internet, social websites, instant messaging and cellphones that carry the challenges of a technologically driven society. This book is designed to prepare parents for the inevitable and problematic issues that plague our twenty-first-century teenagers. Sideris has combined all the studies that are available on the various technologies and has broken them down into simple language that any parent can understand. Further, the studies are analyzed and conclusions are drawn regarding their effectiveness. Sideris has written this book to educate parents and help them understand how their tech-savvy teens relate to the technology of this new age.

How do we engage girls with technology and why is this important? Lesley Farmer examines how girls currently view and use technology, noting how uninformed they are as to technology's impact upon their futures. This dynamic book provides a framework that teachers, parents, and youth workers can use in motivating girls to both use and think about technology. Farmer shows us how to inspire teen girls with confidence and, in so doing, increase their interest in technology-based careers. Drawing upon the work of psychologists, sociologists, technologists, educators, and governmental agencies, the book highlights school- and community-based interventions that have successfully encouraged technology use among teenage girls. The text also features developmentally appropriate learning activities based specifically on girls' interests. Teen Girls and Technology highlights the need for effective interventions that will empower girls and reframe their use of technology, and details the roles that caring adults can play in providing resources and positive experiences that engage girls in deeper technology skills and applications.

A book to help parents to make their children's digital playtime educational Digital play, when used appropriately, can be a powerful tool for learning skills such as planning, time management, cooperation, creativity, and digital literacy. The book’s clearly articulated strategies help parents use digital media in a more effective manner and, at the same time, set effective limits and implement a healthy “play diet” for their children. A section devoted to exploring specific strategies for using digital media with children in specific populations—such as children affected by ADHD, autism spectrum and learning disorders, and other mental health and educational issues—is also featured, as is a list of specific games, apps, and tools to make game-based learning most effective.

"A great book everyone can use to understand how tech startups work." --Rene Reinsberg, GM/VP at GoDaddy, CEO and Co-founder at Locu "Finally a book non-techies can use to understand the web technologies that are changing our lives." --Paul Bottino, Executive Director, Technology and Entrepreneurship Center, Harvard University "Through the simplicity of his presentation, Vinay shows that the basics of technology can be straightforwardly understood by anyone who puts in the time and effort to learn." --Joseph Lassiter, Professor of Management Science, Harvard Business School and Harvard Innovation Lab In a way that anyone can understand, How to Speak Tech: The Non-Techie''s Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company''s website or web application. Nontechnical business readers will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch. Vinay Trivedi--a private equity analyst and startup entrepreneur who works at the intersection of business and tech--employs the startup story line as his frame for explaining in plain language the technology behind our daily user experiences, the successful strategies of social media giants, the bold aspirations of tiny startups, and the competitive adaptations of ordinary businesses of all sizes and sectors. Along the way, he demystifies all those tech buzzwords in our business culture whose precise meanings are so often elusive even to the people using them. Internet hardware, application software, and business process: the working premise of this book is that none of it is beyond the basic understanding of nontechnical business readers. Trivedi peels back the mystery, explains it all in simplest terms, and gives his readers the wherewithal to listen intelligently and speak intelligibly when the subject turns to technology in business. What you''ll learn Website hosts and programming languages for web apps on the backend Performance and scalability APIs, open-source programs, feeds, and database management Design and display on the front end Who this book is for Primary readership: nontechnical business people who want to firm up their understanding of the technology of the Internet and their fluency with technical terms in widespread use in the business world.  Secondary readership: Digital immigrants in the general-interest mainstream who are looking for a short, accessible, and comprehensive treatment of Internet technology and business to inform their personal experience as consumers and generators of Internet content and value. Table of Contents Chapter 1. The Internet Chapter 2. Hosting and the Cloud Chapter 3. The Back End: Programming Languages Chapter 4. The Front End: Presentation Chapter 5. Databases: The Model Chapter 6. Leveraging Existing Code: APIs, Libraries, Web Services, and Open-Source Projects Chapter 7. Software Development: Working in Teams Chapter 8. Software Development: The Process Chapter 9. Software Development: Debugging and Testing Chapter 10. Promotion and Tracking: Attracting and Understanding Your Users Chapter 11. Performance and Scalability Chapter 12. Security Threats: To Defend and Protect

Do you work in a non-technical role and want to understand and speak technical language? Would you be better at your job if you did?Whether you're in recruiting, marketing, business development, or any other non-technical field, this book will teach you what you need to know to understand the basics and have conversations about the web technologies being used in your business.The book covers enough about web technologies to help your career with 80+ pages of text, diagrams and images.

The Circle is the exhilarating new novel from Dave Eggers, best-selling author of A Hologram for the King, a finalist for the National Book Award.   When Mae Holland is hired to work for the Circle, the world's most powerful internet company, she feels she's been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users' personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass dining facilities, the cozy dorms for those who spend nights at work, she is thrilled with the company's modernity and activity. There are parties that last through the night, there are famous musicians playing on the lawn, there are athletic activities and clubs and brunches, and even an aquarium of rare fish retrieved from the Marianas Trench by the CEO. Mae can't believe her luck, her great fortune to work for the most influential company in the world--even as life beyond the campus grows distant, even as a strange encounter with a colleague leaves her shaken, even as her role at the Circle becomes increasingly public. What begins as the captivating story of one woman's ambition and idealism soon becomes a heart-racing novel of suspense, raising questions about memory, history, privacy, democracy, and the limits of human knowledge.

Greg Mandel, late of the Mindstar Battalion, has been many things in his life. Commando. Freedom fighter. Assassin. Now he's a freelance operative with a very special edge: telepathy. In the high-tech, hard-edged world of computer crime, zero-gravity smuggling, and artificial intelligence, Greg Mandel is the man to call when things get rough. But when an elusive saboteur plagues a powerful organization known as Event Horizon, Mandel must cut his way through a maze of corporate intrigue and startling new scientific discoveries. And nothing less than the future is at stake.